Circular Economy Research & Advisory

Your partner in realizing
a circular future.

ReuseAbility is a circular economy research and advisory firm. We are dedicated to providing mission-driven stakeholders with the information and tools they need to accelerate the transition from linearity to circularity.

Connect With Us What We Do
Focus
Reuse & circular systems
Approach
Practical, accessible, collaborative
Clients
Startups to municipalities
About Us

ReuseAbility works to accelerate the transition from linear to circular systems. We work across the full spectrum of industries and solutions. Our rigorous research, analysis, and modeling informs better decision making and helps stakeholders design, implement, and fund reuse systems or advocate for practical policy interventions.

Our Guiding Principles
01

Create positive impact

Everything we do improves environmental, social, and economic systems.

02

Address root causes

We work to repair systems as a whole, not just symptoms, to create lasting change.

03

Embrace diverse perspectives

We believe that more voices lead to better solutions.

04

Foster equity and accessibility

Solutions need to work for everyone and must be inclusive and accessible to the communities they serve.

05

Ensure economic viability

We are realists who recognize that solutions must be designed to succeed within the current economic paradigm.

What We Do

Research, analysis, and tools for the transition to reuse.

We work with clients to create practical, usable outputs. Our specialties include conducting rigorous primary and secondary research to answer specific questions, developing financial or environmental estimates where data is sparse, and creating tools to facilitate decision-making.

01

Research

Our services include, but are not limited to:

Business research Environmental research Policy research Business model research Market and policy landscape analysis Grant writing
02

Analysis & Modeling

Our services include, but are not limited to:

Environmental impact calculation Financial modeling
03

Tools & Support

Our services include, but are not limited to:

Decision-support tools
How We Work

Practical, accessible, and collaborative.

We built ReuseAbility to be the kind of partners we'd want to work with: approachable, transparent, and priced for the organizations doing the most important work in this space.

Accessible pricing

We work primarily with mission-driven organizations and aim to make our services accessible to them. We keep our overhead low and our fees grounded in the value we deliver.

Clear communication

We take the time needed to get a project done right and set realistic expectations from the start. We're straightforward about timelines, scope, and any surprises along the way.

Collaborative by nature

The best results come from working together. We work best as true partners by sharing what we know, being honest about what we don't, and keeping clients close throughout the process. When it makes sense, we find strategic partners who can lend specific knowledge or expertise to improve project outcomes.

Next-generation talent

We collaborate with students and recent graduates when possible to provide them with real, paid experience while bringing fresh thinking to our work.

Who We Work With

Mission-driven clients at all stages.

Our clients range from entrepreneurs building a reuse business from scratch to established organizations redesigning systems that have been single-use for decades.

Reuse Startups

Businesses & Brands

Municipalities

Universities & Campuses

Nonprofits

Investors

Government Agencies

Academic Institutions

Who We Are

ReuseAbility was founded by practitioners who have worked inside reuse systems, policy processes, and environmental research — not just studied them from the outside.

Rich Grousset

Rich Grousset

Principal & Co-Founder

Rich founded ReuseAbility to fill a persistent gap in the circular economy space: rigorous, evidence-based research and modeling built for the organizations actually implementing change. His work sits at the intersection of environmental policy, quantitative modeling, and hands-on reuse systems experience. He has designed carbon footprint and material flow models for packaging and reuse programs, contributed to EPR policy development in Colorado and California, and participated in developing national reuse standards through the PR3/Resolve working groups. He has also worked inside the reuse sector as an operator — running university and workplace reuse pilots and serving as VP of Sustainability at Re:Dish — giving him fluency in these systems from the inside out.

Life cycle assessment Circular economy policy EPR compliance Environmental modeling Reuse systems

Education

  • MBA with Distinction & MS, Environmental Policy — University of Michigan (Erb Institute)
  • MA, Survey Research Methods — University of Connecticut
  • BS, Communication Theory — Cornell University
LinkedIn
Julia Marsh

Julia Marsh

Principal & Co-Founder

Julia brings a rare combination of policy fluency, environmental analysis, and grant development to ReuseAbility's work. She has led consulting projects for global clients including the UN Environment Programme, built policy impact models for local governments evaluating foodservice packaging interventions, and secured more than $250,000 in federal and private funding for reuse program implementation. Earlier in her career, she worked at Eunomia Research & Consulting advising corporate, nonprofit, and government clients on waste management and circular economy strategy, and at Calvert Research and Management on ESG engagement and proxy voting. She grounds every project in rigorous methodology while keeping outputs practical and decision-ready for the stakeholders who need them most.

Packaging policy Environmental modeling Grant writing Reuse program design ESG research

Education

  • MBA — Yale School of Management (Forté Fellow)
  • BA, Italian & Anthropology, summa cum laude — Princeton University
  • Certificate in Environmental Studies — Princeton University
LinkedIn
Connect With Us

Tell us what you're working on and how we can help you succeed. Not sure if it's a fit? Reach out anyway! We're happy to have the conversation.